If you haven’t used this method for searching by now, we are sure that you will soon. Voice search is a growing technology that allows you to give voice commands to access information in Google and other search engines, not to mention that it supports more than 80 languages. Created by Google in 2011, more and more users prefer it.
8 Tips to optimize for voice search – SEO for voice search
As Google’s voice search grows, the advice is to adjust your site accordingly so you can take advantage of the new technology and drive more traffic to your website. When someone searches a service along with the keyword “near me,” it’s important that your business will appear on the Google Map and the potential clients will choose your business over the competition. This is the reason you need local SEO services focused on optimizing your site on voice search. There are several ways to make your site friendlier to that kind of search.
Answer your customers’ questions. You have to use natural language with direct and straightforward answers. You may know your business, but your customers don’t, and sometimes they aren’t aware that they may need your services.
Your site must rank high and have domain authority. You can improve your domain value by link building.
Take a fresh look at your site and delete any content that is outdated. Also, check the contact information and your working hours.
Make sure you have updated information on Google My Business and eCommerce stores. Upload the best pictures you have and complete the entire profile because even a parking option for your customers’ vehicles can attract more customers.
Revise the schema markup and the snippets on your site accordingly so the search engines can understand your content. By doing that, you are already in a good position because it will help you rank higher than the competition.
Use longer keywords because when they make a voice search, they tend to be more conversational than when typing and are more likely to answer their questions. Many developers don’t pay much attention to these kinds of keywords because they don’t think that it’s important enough. So that gives you a heads up with inquiries, and it costs you less money as well.
Add your business in Google Maps if you haven’t done it already, and make sure that the information is accurate so your potential clients can find you easily.
Make your site mobile friendly. More than half of the voice searches are being made by mobile. Google can see whether your site is mobile-friendly or not, so you will appear accordingly in the search results. The best thing you should do is visit Google Search Console and use the mobile-friendly test, and then based on the results, you can adjust your site accordingly. Another thing you should check is the speed, because the faster your pages load, the better the experience the user has, and ultimately the better your rank will be. We’ve mentioned before that Google values the user the most. Providing the best website experience for the user, Google will rank you higher because you show that you value your visitors as much as they do.
More voice search optimisation strategies
Apart from the above SEO best practices, you can optimize your paid Ad Campaigns for “Near Me” inquiries by using AdWords’ location extension. In this way, the client can see your address and your opening hours, along with your advertisement.
Since everyone’s goal is to rank high and the competition is enormous, you have to pay attention to your site’s content to increase its visibility. The content can be informational (the visitor is looking for how-to guides), navigational (the search is for a specific landing page), commercial (more information about a specific product), or transactional. The purpose is to add all the useful information you can so the user will have the best experience possible and visit your site again.
This new voice search technology is already changing the way websites are built, and the algorithm is more updated. Voice search is evolving, and it’s here to stay. People’s habits are continually changing, and now they prefer to type and speak in a more conversational way than they used to when using search engines. Language problems will soon be relegated to the past because AI algorithms learn the users better and faster and give them the most related results. Websites should constantly evolve by creating useful content, fast loading pages, maintain updated operating hours, keep all profiles completed, and improve keywords and structured data. Then Google will understand the website better and rank it higher in the search results. The faster you make the changes, the better your rank will be in the voice search arena as many websites still have a long way to go.