SEO case study Challenge & Solution

Brillancy is an e-commerce diamond jewellery online webshop, selling diamond engagement rings, wedding rings in Hungary. 

The challenge: Website redesign with server migration.

Brillancy is a loyal client of ours, we optimized their very first website many years ago and achieved first page rankings for multiple keywords. Providing on-going SEO for years, the business had been growing and they had to move on to a bigger server and redesign the website. The goal was not to lose the great visibility they have achieved due to the migration process. Also improve the user experience and target new keywords.

We prepared a SEO migration plan: before, at and after checklists and monitored the website throughout the process. Worked closely with the development team, providing advice based on SEO principles. 

EASY STEPS Our Working Process

process1 1

01. Analyse project and risk accessement

process2 2

02.Migration Plan

process3 3

03.Collaboration & SEO Advice

process4 4

04. Reach Target

ecommerce seo for shops The final Result

Brillancy created more categories and has been selling a much larger selection of diamond rings, and achieved more keywords rankings on the first page of Google.

final icon1 224% growth in organic traffic
final icon2 No. 1 rankings for multiple keywords
brillancy result

Increased average page views

16.5 %


Increased Length of each visit

27 %


Increased Organic traffic

224 %


Decreased Bounce Rate

6.5 %

Love From Clients

PROMISE TO TAKE YOU ON TOP Take your website to TOP of Search Engines