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Core Web Vitals: The new Google ranking factor

Google always invests in internet users and their experience when they are browsing internet pages. This is why you must continually be updated concerning all the SEO and Web design news. If Google decides that your page visitors do not have the satisfaction they should, it may choose to give you a lower rank. To measure it, Google created the Core Web Vitals algorithm. If you are looking for professionals with affordable SEO that can guide you all the way, then you are on the right page.

Some tools help us understand how to improve the page experience because if your page doesn’t load fast if it is full of unwanted adds if it isn’t set up correct, doesn’t run on HTTPS, and isn’t mobile-friendly, then it won’t make it in Google’s ranking. However, the great content, even if the page has poor page experience, will still rank higher in the searches. All these parameters combined, they make Core Web Vitals. In order for people to measure them and understand how good is their web page, they have created three measurable criteria.

LCP ( Largest Cοntentful Paint): That number describes the speed each web page is loaded. For the best experience of the user should load in 2.5 seconds.
FID ( First Input Delay): This describes the interactivity, and the number for the best results should be less than 100 milliseconds.
CLS ( Cumulative Layout Shift): this factor calculates visual stability. The number of CLS should be less than 0.1. A web page needs to remain stable without unnecessary shifting that confuses the user and minimizes the experience.

Google made it clear that they don’t take an average score of all of these, and they don’t make a total of all of them to add it to their algorithm because each criterion has its significance and weight.

What about the other metrics?

Except for LCP, FID, and CLS, there are some more that we have to take in our consideration to improve the user experience and rank higher in Google.
• Mobile-Friendly: Now that everyone uses their smartphones for browsing, you must be absolutely sure that your page can fit the requirements.
• Safety during navigation: The user should feel safe that your website isn’t deceitful and hides malware.
• HTTPS: Your web page must have a secure connection.
• Last but not least is that you have to make sure that there aren’t any unregulated advertisements that will ruin the experience of your content.

When can we expect this Google update?

Google gives time to everyone to prepare for this change. They had programmed it for 2021, and they reassured us that they would provide us with a 6-month notice. Google will make sure that they will give the time needed, especially now that everything is unsteady because of the pandemic. We all have to make sure that we will keep great content, but also we will do our best to enhance the webpage experience. Everyone’s goal is to rank high in Google, and we have the time to work on it.

Krisztina Peter